Automated Google My Business Integration Data for Looker Studio

When Marcos from New Condal approached me, he had a clear challenge: finding a way to seamlessly integrate data from Google My Business (GMB) accounts into his marketing dashboards. As a digital marketing agency based in Barcelona, New Condal's mission is to help businesses achieve their goals by leveraging cutting-edge marketing strategies. However, manually connecting and analyzing GMB data for multiple clients was time-consuming and inefficient, limiting their ability to provide quick and visually compelling insights to their customers.

To address this challenge, I developed a custom community connector using Apps Script. This solution bridged the gap between Google My Business accounts and the dashboards New Condal relied on, enabling Marcos to access key business data effortlessly. From reviews and ratings to visibility metrics, the connector automated the extraction and organization of essential GMB information, making it readily available for analysis and reporting.

But we didn’t stop there. Once the data was flowing seamlessly, I collaborated with Marcos to design visually engaging and informative dashboards. These dashboards transformed raw data into meaningful insights, displayed in a way that was both aesthetically pleasing and effective for communicating the desired message to New Condal's clients. Together, we ensured that every visualization not only looked great but also delivered actionable insights that could drive impactful marketing decisions.

This custom solution revolutionized how New Condal interacted with GMB data. It eliminated the manual labor involved in pulling reports and allowed the agency to focus on what truly matters: helping their clients grow. By centralizing and visualizing GMB information, New Condal was able to elevate its services, giving their clients a clearer understanding of their online presence and marketing opportunities.

This project highlighted the power of tailored solutions in solving unique challenges, and it was deeply rewarding to see how technology could enhance the operations of a forward-thinking marketing agency like New Condal.